The purpose of this project was to plan a music release and distribution. I decided to create a fictional pop punk band and market their release. This band is called Lyrical Operations Lab and is a popular national act.
The concept was to release a themed EP about childhood memories and nostalgia. The packaging is made to look like a Wonka Bar. The release is based around a contest similar to Willy Wonka’s Golden Ticket Contest. Each package includes a download card. If a person receives a gold download card then they win a slew of prizes. Below are pictures of the packaging. Winning copies play a clip of the Golden Ticket song covered by the band. The tech is similar to greeting cards that play music when opened.
To make the prototype I bought a music card and cut out the chip and speaker. I then placed it in the LOL packaging and recorded the song onto it. The download card can also be worn on a lanyard. Aside from packaging an entire budget and marketing plan was created. Distribution and promotion was also planned and drawn up.
Below is also a copy of the Golden Ticket cover. It was recorded for the purpose of this project.